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Dopamine - A chemical produced by the brain that makes us feel pleasure. It is a “feel good” hormone that acts as a reward system in the human brain. Dopamine is released in the brain when people consume caffeine, play sports, and listen to our favorite music. Dopamine allows us to feel motivated, confident, and ambitious. So why are we talking about dopamine?

It turns out that the colors we see may have an impact on the release of dopamine in our brain. In fact, psychological research shows that the human brain releases high amounts of dopamine when being presented the color orange. By adding orange into our lives, our qualities of lives could potentially be boosted.

In the world that we live in today, more and more people are starting to care about their well-being. At the same time, we also live in a time where more people are stressed out by their work and the faster pace of life. To solve this issue, we want to fill people’s lives with more dopamine through the color orange, and what better way to do it than through phone accessories. Afterall, we do spend a lot of time on our phones, and why not make phone using a bit more beneficial?

This year, we at Dausen have decided to design a symbol that resembles the chemical structure of dopamine. Besides orange color, after visual symbol of dopamine is learned, the visual connect of human eyes can also excite the secretion of dopamine. We plan to put this symbol on all of our products as a reminder of the power of dopamine. With our products we hope to bring you strength and well-being.

The excellent and beneficial effects of the color orange is often underrated and should be utilized more in our everyday lives. So go out there and surround yourself with orange, even if it is just a simple item like a dish, mug, pen, or a phone accessory. In just a short period of time, you will begin to feel/notice the positive effects that the color orange has on your mental and physical health.

At our headquarters in Taipei, the interiors are decorated and filled with the beautiful color of orange. As a result, our employees are constantly filled with energy, joy, and ambition. We hope to bring the same to you.